Going to Carlsbad in my mind

Yeah, I just said that. Okay, maybe not actually Carlsbad, but near Carlsbad.

For a while back in the day (also called “the college years”) my folks lived in Carlsbad. Meaning I spent holidays and summers there.

Have ya’ll been to Carlsbad? No, not the caverns, those aren’t actually in town. Actual Carlsbad. Where are my southeastern New Mexico people? You know what I’m talkin’ about.

Yeah. Carlsbad.

So with those dull days in mind, while my mom resided in fabulous downtown Carlsbad, she sought to find ways to get OUT of Carlsbad.

One of the places she took me, one hot summer day, was a location called Sitting Bull Falls. Yes, in the middle of the desert, a glorious oasis with an 130 foot waterfall.

Gorgeous!

What got me waxing about such a wonderful (cooooool) place?

Well, first, it’s been a hard day. Bleary eyed I scanned the Las Cruces Sun News and followed *this* link.

To my surprise, I found a nice write up about Sitting Bull Falls! Nestled deep in the Lincoln National Forest, it’s a beautiful and surprising destination in the, uh, middle of no-frickin’-where.

(When you are a NM kinda person, the corner of no-frickin’-where and BFE is a party destination!).

So on this bleary, sad, hard day, I went to Sitting Bull Falls in my mind.

I remembered a really good day. A break from the oppressive heat. Natural beauty. And relaxing. It was a nice mental vacation.

I sort of doubt I’ll ever be back that way again in person…so the best I can do is go to Sitting Bull Falls in my mind.

Ahhhh.

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It’s not okay.

You know, over the years I’ve heard many a grownup yell and throw things at the television when a commercial came on using a song that meant something to them “back in the day”.

Let’s be clear, advertisers are sluts. They’ll use any jingle, tune or icon imagery if they think it will sell.

Oh, yes, the howls over The Beatles “Revolution” being used to sell Nikes.

The Rolling Stones “Start me up” for Microsoft and “Satisfaction” for Snickers.

Carly Simon’s “Anticipation” used to sell ketchup.

And Bob Seger’s “Like a Rock” used for Chevy Trucks. To name but a few.

Yup.

I always agreed and smiled mirthfully while my older friends lamented the demise of their meaningful music.

Until just a few days ago. Yes, a few days ago, I saw this commercial.

And suddenly I was yelling and throwing things at the television.

They have abducted The Fixx!

“Saved by Zero”, an iconic song (at least to ME), is now used to shill freaking Toyota cars and trucks at “amazing zero percent financing”.

It’s wrong.

I had to cleanse my senses by watching the original, sort of nonsensical video.

(YouTube says this one can’t be embedded, so here’s the link.)

Ok, I get it. I’m in that “key” 35-50 demographic where they *hope* we have jobs, responsibilities, and the wherewithal to finance a new Toyota automobile.

But come ON!

It is, for me, a loooooong leap from my New Wave cool “we’re not going to be like you” days in high school to tooling around town in a sensible Prius.

And. They. Won’t. Stop. Playing. That. Ad.

Especially during post-season baseball.

Ugh!

I have to wonder, in twenty years, which current modern pop songs will be used to shill products?

The one about the stripper? (Ray J’s “Sexy Can I”)?

The one about the stripper (Flo Rida’s “Low”)?

Or the one about the stripper (T-Pain’s “I’m in love with a stripper”)?

Ah well, I can rest easy knowing that in 2028, these young whippersnappers will be hollering and throwing things at the television.

“Hey you kids, get off my lawn!”

Sigh

Another one bites the dust.

After nearly 40 years, Rolling Stone magazine is whittling down its trademark size. It will now look like every other magazine on the stands.

Ugh.

When I was 15, I had a subscription to Rolling Stone (thanks to the kindness of my mom, thanks mom!). I read it cover to cover every month, drinking in the journalism, the hot, hot interviews and the hip quality of it all.

I stopped subscribing when they went from newspaper print style to glossy pages. It wasn’t the paper, it was the quality of the product. Rotten.

So to be fair I haven’t read Rolling Stone in a good long while. But now, this nail in the coffin.

The magazine that was so subversive, so out there, so of-the-now is, at its heart, just another corporate owned mass-produced media product.

*sigh*

We’ve come a long way since RS 1:

Photo source.